Who Are We?

Innovation Crew is one of the leading BTL agencies in the MENA region and has been in the market since 2001. The agency is a member of ICG-MENA, a regional marketing network providing MENA’s marketers with strategic and creative services. Our 200+ employees in Cairo & Dubai offices are active in 6 countries with more than 100 respective clients. We’re one of the very few agencies that operate using their privately owned production house; that’s why our main edge is original ideas with very high quality in the least time possible.


Our Vision

Logic aside, we keep an open-mind and let go of limitations to release our imaginary minds and create unique experiences.

Our Mission

To be one of the leading BTL agencies in the world providing premium production quality and original creative ideas that ignite the clients’ insights.

Our Values

“The base for every decision we make”

We listen to understand, we assume positive intent and we show respect to all individuals

We take full accountability for our actions, we find solutions for any obstacles and we keep our promises

We seek honest feedback to learn from our mistakes and continuously improve our services.

We are passionate about the brands that we work with and we are proud of all the ideas that we provide. We deliver premium production quality and innovative solutions.

Results are only achieved by highly motivated teams that feel valued and have a “can do” positive attitude, which is why we respect each other & succeed together.


What Do They Say About Us?