Innovation Crew is one of the leading BTL agencies in the MENA region and has been in the market since 2001. The agency is a member of ICG-MENA, a regional marketing network providing MENA’s marketers with strategic and creative services. Our 200+ employees in Cairo & Dubai offices are active in 6 countries with more than 100 respective clients. We’re one of the very few agencies that operate using their privately owned production house; that’s why our main edge is original ideas with very high quality in the least time possible.
We listen to understand, we assume positive intent and we show respect to all individuals
We take full accountability for our actions, we find solutions for any obstacles and we keep our promises
We seek honest feedback to learn from our mistakes and continuously improve our services.
We are passionate about the brands that we work with and we are proud of all the ideas that we provide. We deliver premium production quality and innovative solutions.
Results are only achieved by highly motivated teams that feel valued and have a “can do” positive attitude, which is why we respect each other & succeed together.
I would like to acknowledge your outstanding work to deliver our “Chipsy Flavors Cup” campaign. You promised us an original campaign that never happened before and you fulfilled this promise by flawlessly activating our flavors cup in the middle of the Nile River for the first time in Egypt.
I want to thank you for the excellent job done, in a record time as well. Well done to all the team involved.
I really want to thank you for your continuous support & dedication to execute our Mirinda Battle of the Flavors campaign, this is what we call breakthrough activation. I’m not sure if you’ve seen them but our mysterious fruit men are all over the news. We’ve also received several newspaper articles mentioning our artists and their attempt to beautify the streets of Cairo.
Team, this is exceptional work. We’re really impressed from Lipton Ice Tea’s sampling troops report. The sales across the participating outlets are looking great and we’re exceeding our targets. Cheers for the solid control, it’s amazing how 100 ushers were able to activate for 15 days in 100 different locations with very minor mistakes. 15 more days to go, we’re counting on you